Market Insights
Florida beachfront demand is rising. Inventory is not.
The latest figures show a clear trend: more travelers want monthly oceanfront stays, fewer owners are listing, and the guests who book direct are securing the best residences at the best rates.
National trends
The market is shifting toward longer, more private stays.
+7%
Short-term rental demand growth
Year-over-year in 2025, outpacing supply growth of 4–5%.
143M
Florida visitors in 2024
Tourism remained resilient with modest continued growth into 2025.
340%+
Direct booking surge
Guests are moving off platforms and booking directly with owners.
2,900
Monthly searches
For 'winter beach vacation rentals' — snowbird demand is strong.
Jensen Beach, Florida
Local supply is down. Revenue is up sharply.
Jensen Beach and Hutchinson Island are not oversaturated like South Florida. The result is a tighter market with stronger returns for owners — and fewer options for guests who wait.
−6.8%
Active STR listings
Inventory is tightening. Fewer homes competing for more guests.
+35.9%
Revenue growth
Year-over-year revenue for Jensen Beach short-term rentals.
+8.3%
Average daily rate
ADR rising as demand outpaces available supply.
59%
Occupancy rate
Steady occupancy holding strong year over year.
Monthly & snowbird demand
The seasonal segment is the strongest it has been in years.
Search volume and booking velocity for monthly and snowbird rentals are climbing — not just in Florida, but specifically along the Treasure Coast where inventory is limited and oceanfront buildings are full by January.
720
Monthly searches
For "Florida snowbird rentals" — a focused, high-intent audience.
1,300
Monthly searches
For "monthly rentals in Florida" — guests who know what they want.
Top 3
Searched category
"Monthly Snowbird Rentals" is one of the most searched categories on major Florida rental platforms.
Direct booking
Why the smartest guests book direct now.
Platform fees add hundreds to monthly stays. Direct guests get the owner's best rate, priority on peak dates, and personal handling of corporate paperwork, extensions, and special requests.
Reserve your month
The best residences go first.
Peak snowbird season fills by early fall. Corporate blocks reserve 60–90 days ahead. If you are considering a monthly stay, the next step is a conversation.